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CSR communication: quo vadis?

Urša Golob (Marketing Communication and Public Relations Department, University of Ljubljana, Ljubljana, Slovenia)
Klement Podnar (Marketing Communication and Public Relations Department, University of Ljubljana, Ljubljana, Slovenia)
Wim J. Elving (Department of Communication, Amsterdam School of Communications Research, Amsterdam, The Netherlands)
Anne Ellerup Nielsen (Department of Language and Business Communication, Aarhus School of Business, Aarhus, Denmark)
Christa Thomsen (Department of Language and Business Communication, Aarhus School of Business, Aarhus, Denmark)
Friederike Schultz (Department of Communication Science, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 24 April 2013

Abstract

Purpose

This paper aims to introduce the special issue on CSR communication attached to the First International CSR Communication Conference held in Amsterdam in October 2011. The aim of the introduction is also to review CSR communication papers published in scholarly journals in order to make a summary of the state of CSR communication knowledge.

Design/methodology/approach

The existing literature on CSR communication was approached via systematic review. with a combination of conventional and summative qualitative content analysis. The final dataset contained 90 papers from two main business and management databases, i.e. EBSCOhost and ProQuest.

Findings

Papers were coded into three main categories. The results show that the majority of the papers are concerned with disclosure themes. Considerably less salient are papers that fall under process‐oriented themes and the outcomes/consequences of CSR communications. The most important outlets for CSR communication‐related topics are Journal of Business Ethics and Corporate Communications: An International Journal.

Originality/value

This paper represents the first attempt to perform a systematic and comprehensive overview of CSR communication papers in scholarly journals. Its value is in making this rather vast and heterogeneous literature more visible and accessible to all CSR communication scholars.

Keywords

Citation

Golob, U., Podnar, K., Elving, W.J., Ellerup Nielsen, A., Thomsen, C. and Schultz, F. (2013), "CSR communication: quo vadis?", Corporate Communications: An International Journal, Vol. 18 No. 2, pp. 176-192. https://doi.org/10.1108/13563281311319472

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited