Introduction to the special issue: Corporate communication: the way forward, on the occasion of CCI – Corporate Communication International's 10th anniversary

Abstract

Purpose

The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication International (CCI) Corporate Communication Practices and Trends Study 2009; and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2009 published in this special issue.

Design/methodology/approach

The paper presents a discussion of the future of the corporate communication and the findings of the CCI Corporate Communication Practices and Trends Study 2009.

Findings

The paper implies strategic knowledge of business processes and practice for effective corporate communication.

Research limitations/implications

The paper implies several areas for further research.

Originality/value

The paper articulates complex challenges facing corporate communicators.

Citation

Goodman, M.B. (2010), "Introduction to the special issue: Corporate communication: the way forward, on the occasion of CCI – Corporate Communication International's 10th anniversary", Corporate Communications: An International Journal, Vol. 15 No. 2, pp. 133-142. https://doi.org/10.1108/13563281011037900