The purpose of this paper is to conceptualize a model indicating the impact of corporate identity management on managing relationships with employees in organizations.
This is an analytical paper consisting of a literature study of relevant literature, and results based on a PhD study.
A preliminary model is proposed indicating that non‐visual corporate identity elements, especially organizational values and objectives impact on employer‐employee relationships.
This is a theoretical paper and still needs to be empirically verified.
This is a conceptual paper contributing to the body of knowledge regarding corporate identity and relationship management. More specifically it fills a niche referring to communication with internal stakeholders regarding corporate identity with the aim of relationship management.
Holtzhausen, L. and Fourie, L. (2009), "Employees' perceptions of company values and objectives and employer‐employee relationships: A theoretical model", Corporate Communications: An International Journal, Vol. 14 No. 3, pp. 333-344. https://doi.org/10.1108/13563280910980104Download as .RIS
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