The purpose of this paper is to introduce the concept of Corporate Greening 2.0 as a sustainable corporate communication and business strategy (the author's perspective on the societal and economic impact of climate change and carbon constraint is developed in a recent work by Harrison).
The approach is based on the author's career experiences and insight into sustainability issues as a reporter, US Congressional aide, chief communications officer of a Fortune 500 company, and head of an international consulting firm.
The paper explores models for corporate officers to follow in developing “green” sustainability strategies.
This paper offers a new perspective in developing corporate social responsibility, climate change, and corporate greening initiatives as competitive business strategies.
Harrison, E. (2009), "Corporate Greening 2.0: factors in play as executives zero in on climate change", Corporate Communications: An International Journal, Vol. 14 No. 3, pp. 280-285. https://doi.org/10.1108/13563280910980069Download as .RIS
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