TY  - JOUR
AB  - Purpose– The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.Design/methodology/approach– This paper presents a discussion of the issues raised in the special issue papers.Findings– Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.Research limitations/implications– This paper implies several areas for further research.Practical implications– This paper implies strategic knowledge of business processes and practice for effective corporate communication.Originality/value– This paper articulates complex challenges facing corporate communicators.
VL  - 14
IS  - 3
SN  - 1356-3289
DO  - 10.1108/13563280910980023
UR  - https://doi.org/10.1108/13563280910980023
AU  - Goodman Michael B.
ED  - Michael Goodman
PY  - 2009
Y1  - 2009/01/01
TI  - Introduction: corporate communication and strategic adaptation: Papers from the CCI Conference on Corporate Communication 2008
T2  - Corporate Communications: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 225
EP  - 233
Y2  - 2024/04/25
ER  -