Introduction: corporate communication and strategic adaptation: Papers from the CCI Conference on Corporate Communication 2008

Abstract

Purpose

The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.

Design/methodology/approach

This paper presents a discussion of the issues raised in the special issue papers.

Findings

Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.

Research limitations/implications

This paper implies several areas for further research.

Practical implications

This paper implies strategic knowledge of business processes and practice for effective corporate communication.

Originality/value

This paper articulates complex challenges facing corporate communicators.

Citation

Goodman, M.B. (2009), "Introduction: corporate communication and strategic adaptation: Papers from the CCI Conference on Corporate Communication 2008", Corporate Communications: An International Journal, Vol. 14 No. 3, pp. 225-233. https://doi.org/10.1108/13563280910980023