Introduction: corporate communication and strategic adaptation: Papers from the CCI Conference on Corporate Communication 2008
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 7 August 2009
Abstract
Purpose
The purpose of this paper is to discuss the challenges facing corporate communication professionals and researchers, and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2008 published in this special issue.
Design/methodology/approach
This paper presents a discussion of the issues raised in the special issue papers.
Findings
Discussion of the future of the corporate communication profession in the wake of the global fiscal crisis.
Research limitations/implications
This paper implies several areas for further research.
Practical implications
This paper implies strategic knowledge of business processes and practice for effective corporate communication.
Originality/value
This paper articulates complex challenges facing corporate communicators.
Keywords
Citation
Goodman, M.B. (2009), "Introduction: corporate communication and strategic adaptation: Papers from the CCI Conference on Corporate Communication 2008", Corporate Communications: An International Journal, Vol. 14 No. 3, pp. 225-233. https://doi.org/10.1108/13563280910980023
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited