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Constructing corporate commitment amongst remote employees: A disposition and predisposition approach

Glenda Jacobs (Unitec Institute of Technology, Auckland, New Zealand University of Waikato, Hamilton, New Zealand)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 February 2008

2631

Abstract

Purpose

This paper aims to propose a framework for examining and understanding corporate commitment amongst teleworking employees that deconstructs and expands upon approaches to date. It seeks to propose a perspective from which apparent tensions highlighted in existing studies can be understood and explored, and to suggest new relationships and combinations of conditions that impact on the communication practices and assumptions of both managers and employees.

Design/methodology/approach

The approach to data collection and analysis is qualitative and interpretive, with primary data obtained by means of semi‐structured interviews subsequently analysed using both open and focussed coding. This method was selected because the dimensions and implications of communication practices in this particular context were largely unknown.

Findings

This study illustrates the significance of distinguishing between the needs that underpin employees' choosing to continue the relationship and their readiness to act in the organisation's interests. It also demonstrates that categorising the nature of the organisational relationship by identifying employees' mental relationship models may be, if not more useful than identifying types of commitment, at least additionally useful in understanding how organisational commitment in remote workforces is constructed and perpetuated.

Originality/value

This study and the framework it proposes for understanding commitment adds to existing research into remote workforce commitment in that it suggests new ways in which to conceptualise and examine what studies to date have identified as its constituent elements and antecedents. In particular, it facilitates debate and discussion regarding the ways the range of influences on behaviours identified as “committed” interrelate, as well as regarding the way employees' disposition may alter the perceived meaning of such behaviours.

Keywords

Citation

Jacobs, G. (2008), "Constructing corporate commitment amongst remote employees: A disposition and predisposition approach", Corporate Communications: An International Journal, Vol. 13 No. 1, pp. 42-55. https://doi.org/10.1108/13563280810848184

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

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