Strategic intranets: the next big thing?

Abstract

Purpose

The purpose of this paper is to describe the importance the intranet holds for the organization.

Design/methodology/approach

Outlines the uses of the intranet, including competitive benchmarking, real‐time feedback, group profiling, and strategy implementation using intranet supporting software.

Findings

Today's intranet can become tomorrow's tool for reshaping organizations and helping add meaning and purpose to work.

Originality/value

Advocates the intranet as tool that helps us to make the right choices and behave in ways that are consistent with the purpose and objective of the organization.

Citation

Denton, K. (2006), "Strategic intranets: the next big thing?", Corporate Communications: An International Journal, Vol. 11 No. 1, pp. 5-12. https://doi.org/10.1108/13563280610643507