TY  - JOUR
AB  - This paper is a case study which explores the impact of a variety of communication tools and the way in which they influence the recycling behaviour of residents in Rushcliffe Borough Council. Despite the fact that household waste is growing at a significant rate, very little empirical research has been conducted to explore the role that effective corporate communications can play in influencing attitude change and recycling behaviour or to determine which communication tools are considered to be most effective by local residents. The research reported is longitudinal involving three large‐scale surveys assessing attitudes to current refuse collection, the recycling service and the effectiveness of the various communication tools used. Results are presented together with recommendations for improving the effectiveness of any council's corporate communications strategy for increasing recycling rates.
VL  - 9
IS  - 4
SN  - 1356-3289
DO  - 10.1108/13563280410571004
UR  - https://doi.org/10.1108/13563280410571004
AU  - Mee Nicky
AU  - Clewes Debbie
PY  - 2004
Y1  - 2004/01/01
TI  - The influence of corporate communications on recycling behaviour
T2  - Corporate Communications: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 265
EP  - 275
Y2  - 2024/04/23
ER  -