TY  - JOUR
AB  - The international firms' management of subsidiaries abroad necessarily implies the question of how to manage language problems. Even if this is obvious, only a few researchers have dealt with the problem of language skills in corporate communications as this paper will show. This paper will furthermore discuss how Danish firms with subsidiaries in France solve their language problems. The paper points out different kinds of solutions to the language problems and shows the consequences of these solutions. Typically the firms have no language strategy, which results in a muddling‐through the day‐to‐day problems of how to communicate.
VL  - 9
IS  - 3
SN  - 1356-3289
DO  - 10.1108/13563280410551150
UR  - https://doi.org/10.1108/13563280410551150
AU  - Andersen Helle
AU  - Rasmussen Erik S.
PY  - 2004
Y1  - 2004/01/01
TI  - The role of language skills in corporate communication
T2  - Corporate Communications: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 231
EP  - 242
Y2  - 2024/04/18
ER  -