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Film and collective storytelling in corporate identity: a case study

Christina Kirsch (Department of Management, University of Wollongong, Wollongong, Australia)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 September 2004



Presents a case study of a new approach to collective storytelling in companies using a highly participative approach in order to create believable and authentic corporate films. An Australian company in the process industry had undergone a large‐scale organizational change project; in order to disseminate the experiences and knowledge gained during the project a corporate film was produced that told the story of the change project. The story and dialogue have been developed by the employees involved in the change project, and shop‐floor workers were cast as the characters of the film. The resulting corporate film has been highly accepted by the employees, who considered it a true and believable representation of their collective experience. Therefore corporate films produced with high levels of employee involvement and participation can provide a powerful and efficient means to capture and disseminate organizational knowledge.



Kirsch, C. (2004), "Film and collective storytelling in corporate identity: a case study", Corporate Communications: An International Journal, Vol. 9 No. 3, pp. 223-230.



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Copyright © 2004, Emerald Group Publishing Limited

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