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The strategic role of investor relations

Richard R. Dolphin (Northampton Business School, Northampton, UK)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 March 2004

Abstract

This paper reports an empirical study conducted in British organisations focussing on the role of investor relations as part of a co‐ordinated marketing communications strategy. Consequently this study considers the greatly neglected research area of the management of relationships between national and international organisations and both investors and those others who might consider themselves significant financial stakeholders. It examines the organisational role of investor relations within a co‐ordinated communication programme and suggests that communication with financial stakeholders has a significant role to play as part of a developed corporate communication strategy.

Keywords

Citation

Dolphin, R.R. (2004), "The strategic role of investor relations", Corporate Communications: An International Journal, Vol. 9 No. 1, pp. 25-42. https://doi.org/10.1108/13563280410516474

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited