This is a wholly theoretical paper to explore the idea of implementing Sun Tzu’s Art of War to reduce the tendencies toward groupthink, which deals with the over‐cohesiveness of a group that causes defective decision‐making. The quality function deployment methodology was applied to measure the relationships between groupthink and the Art of War. The findings of this paper indicated that a possible weakness of the Art of War is that it is a powerful strategic planning instrument, but is not geared toward internal communicative problems.
Sai On Ko, A. (2003), "Can principles from Sun Tzu’s
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