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Issues Negotiation™ – investing in stakeholders

Tom Watson (Tom Watson is based at Hallmark Public Relations, Winchester, UK.)
Steve Osborne‐Brown (Steve Osborne‐Brown is based at Hallmark Public Relations, Winchester, UK.)
Mary Longhurst (Mary Longhurst is based in Bournemouth, UK.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 March 2002

3335

Abstract

Consumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to business, giving the same priority to all stakeholders, with integrity and commitment. This means that the traditional approach to issues management where organisations “decide” on their plans, “dictate” them to stakeholders, and prepare their “defence”, will no longer be adequate. Issues Negotiaion™ offers business leaders a powerful alternative that builds trusting relationships, turning potentially negative issues into competitive advantage. It is a process that supports the organisation in its long‐term growth.

Keywords

Citation

Watson, T., Osborne‐Brown, S. and Longhurst, M. (2002), "Issues Negotiation™ – investing in stakeholders", Corporate Communications: An International Journal, Vol. 7 No. 1, pp. 54-61. https://doi.org/10.1108/13563280210416044

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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