Issues Negotiation™ – investing in stakeholders
Corporate Communications: An International Journal
ISSN: 1356-3289
Article publication date: 1 March 2002
Abstract
Consumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to business, giving the same priority to all stakeholders, with integrity and commitment. This means that the traditional approach to issues management where organisations “decide” on their plans, “dictate” them to stakeholders, and prepare their “defence”, will no longer be adequate. Issues Negotiaion™ offers business leaders a powerful alternative that builds trusting relationships, turning potentially negative issues into competitive advantage. It is a process that supports the organisation in its long‐term growth.
Keywords
Citation
Watson, T., Osborne‐Brown, S. and Longhurst, M. (2002), "Issues Negotiation™ – investing in stakeholders", Corporate Communications: An International Journal, Vol. 7 No. 1, pp. 54-61. https://doi.org/10.1108/13563280210416044
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited