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Issues evaluation: the case of Microsoft

Jihye Kim (Jihye Kim is based in Seoul, South Korea.)
Yungwook Kim (Yungwook Kim is based in the School of Communication, Ewha Women’s University, Seoul, South Korea.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 June 2001

2711

Abstract

The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media exposure was also introduced for the next step of applications.

Keywords

Citation

Kim, J. and Kim, Y. (2001), "Issues evaluation: the case of Microsoft", Corporate Communications: An International Journal, Vol. 6 No. 2, pp. 76-81. https://doi.org/10.1108/13563280110391304

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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