TY  - JOUR
AB  - Considers three propositions that highlight the need for a greater emphasis on the receiver perspective within corporate communication. Consequently, a new conceptual model for corporate communication research is advanced and research methodologies are suggested.
VL  - 5
IS  - 2
SN  - 1356-3289
DO  - 10.1108/13563280010372540
UR  - https://doi.org/10.1108/13563280010372540
AU  - Cornelissen Joep
PY  - 2000
Y1  - 2000/01/01
TI  - Corporate image: an audience centred model
T2  - Corporate Communications: An International Journal
PB  - MCB UP Ltd
SP  - 119
EP  - 125
Y2  - 2024/05/13
ER  -