Corporate image: an audience centred model

Abstract

Considers three propositions that highlight the need for a greater emphasis on the receiver perspective within corporate communication. Consequently, a new conceptual model for corporate communication research is advanced and research methodologies are suggested.

Citation

Cornelissen, J. (2000), "Corporate image: an audience centred model", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 119-125. https://doi.org/10.1108/13563280010372540