Considers three propositions that highlight the need for a greater emphasis on the receiver perspective within corporate communication. Consequently, a new conceptual model for corporate communication research is advanced and research methodologies are suggested.
Cornelissen, J. (2000), "Corporate image: an audience centred model", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 119-125. https://doi.org/10.1108/13563280010372540
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