Social capital: reconceptualizing the bottom line

Abstract

Examines social capital as a theoretic construct with the potential to enhance our understanding of public relations contribution to the organizational bottom line. There are three classes of outcomes: increased and/or more complex forms of social capital, reduced transaction costs, and organizational advantage. Like economic capital, social capital is not always used wisely and can produce negative consequences for actors.

Citation

Hazleton, V. and Kennan, W. (2000), "Social capital: reconceptualizing the bottom line", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 81-87. https://doi.org/10.1108/13563280010372513