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Social capital: reconceptualizing the bottom line

Vincent Hazleton (Vincent Hazleton is Professor of Speech Communication at Radford University, Radford, Virginia, USA.)
William Kennan (William Kennan is an Associate Professor and Chair of the Department of Speech Communication at Radford University, Radford, Virginia, USA.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 June 2000

Abstract

Examines social capital as a theoretic construct with the potential to enhance our understanding of public relations contribution to the organizational bottom line. There are three classes of outcomes: increased and/or more complex forms of social capital, reduced transaction costs, and organizational advantage. Like economic capital, social capital is not always used wisely and can produce negative consequences for actors.

Keywords

Citation

Hazleton, V. and Kennan, W. (2000), "Social capital: reconceptualizing the bottom line", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 81-87. https://doi.org/10.1108/13563280010372513

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited