TY  - JOUR
AB  - Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the organization’s most strategic publics as part of the management process.
VL  - 5
IS  - 2
SN  - 1356-3289
DO  - 10.1108/13563280010372504
UR  - https://doi.org/10.1108/13563280010372504
AU  - Grunig Larissa A.
PY  - 2000
Y1  - 2000/01/01
TI  - Public relations research: a tripartite model
T2  - Corporate Communications: An International Journal
PB  - MCB UP Ltd
SP  - 75
EP  - 80
Y2  - 2024/04/24
ER  -