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Public relations research: a tripartite model

Larissa A. Grunig (Larissa A. Grunig is at University of Maryland, College Park, Maryland, USA.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 June 2000

Abstract

Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the organization’s most strategic publics as part of the management process.

Keywords

Citation

Grunig, L.A. (2000), "Public relations research: a tripartite model", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 75-80. https://doi.org/10.1108/13563280010372504

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited