Explores the resurgence of interest in public relations as relationship building; and the three‐stage model that has been developed to research this. Concludes that the present chaotic environment requires public relations professionals to assume the responsibility of identifying the organization’s most strategic publics as part of the management process.
Grunig, L.A. (2000), "Public relations research: a tripartite model", Corporate Communications: An International Journal, Vol. 5 No. 2, pp. 75-80. https://doi.org/10.1108/13563280010372504
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