A society for all ages: the UN year for older persons campaign

Ann Gilks (Ann Gilksis is based at the Robert Gordon University, Aberdeen, UK.)
Jonathan Palmer (Jonathan Palmer is based at the Robert Gordon University, Aberdeen, UK.)
Lisa Robertson (Lisa Robertson is based at the Robert Gordon University, Aberdeen, UK.)
Vivien Shute (Vivien Shute is based at the Robert Gordon University, Aberdeen, UK.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Publication date: 1 December 2000

Abstract

In support of the UN Year of a Society for All Ages, this article suggests that Scottish Homes should lobby government to increase grants to developers who will build 25 per cent more SMART homes to barrier free standards by 2010. It concludes that as part of the communication campaign, a major re‐education programme should encourage people currently in their fifties to think ahead about their future housing needs.

Keywords

Citation

Gilks, A., Palmer, J., Robertson, L. and Shute, V. (2000), "A society for all ages: the UN year for older persons campaign", Corporate Communications: An International Journal, Vol. 5 No. 4, pp. 214-224. https://doi.org/10.1108/13563280010357439

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Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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