Profiling practitioners in British companies

Abstract

This article reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful communication practitioners.

Citation

Dolphin, R.R. and Fan, Y. (2000), "Profiling practitioners in British companies", Corporate Communications: An International Journal, Vol. 5 No. 4, pp. 197-204. https://doi.org/10.1108/13563280010357321