TY  - JOUR
AB  - Affirms the great need for corporate designs, yet states that the tests most frequently used are certainly not comprehensive. The reasons for these “partial” tests are explored (focusing on incorrect assumptions, as well as research design and methodology). Concludes that data collection was not completed, and that the next steps are to complete the testing of the current designs.
VL  - 5
IS  - 2
SN  - 1356-3289
DO  - 10.1108/13563280010338340
UR  - https://doi.org/10.1108/13563280010338340
AU  - Gabrielsen Gorm
AU  - Kristensen Tore
AU  - Hansen Flemming
PY  - 2000
Y1  - 2000/01/01
TI  - Corporate design: a tool for testing
T2  - Corporate Communications: An International Journal
PB  - MCB UP Ltd
SP  - 113
EP  - 118
Y2  - 2024/05/09
ER  -