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Potential, procedures and pitfalls of analysing internal newspapers

Mark Hughes (Mark Hughes is at the Business School, University of Brighton, UK.)

Corporate Communications: An International Journal

ISSN: 1356-3289

Article publication date: 1 March 2000



This paper is based upon research focused upon the internal newspapers produced by Barclays, Lloyds, Midland and National Westminster Banks between 1990 and 1994. Discusses why internal newspapers should be analysed, how they can be analysed, and acknowledges the pitfalls of undertaking such analysis. Conclusions are drawn that internal newspapers merit research. However, researching exclusive documents may prove problematic. Finally, given the ambiguous nature of the content of internal newspapers, they are much more suited to research designs which seek to build new theories, rather than test existing theories.



Hughes, M. (2000), "Potential, procedures and pitfalls of analysing internal newspapers", Corporate Communications: An International Journal, Vol. 5 No. 1, pp. 19-25.




Copyright © 2000, MCB UP Limited

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