The use of Chinese classical strategies in international construction marketing: some anecdotal evidence

Abstract

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use on battlefields. Uses anecdotal evidence to give examples and suggests that they are relevant to many other business areas.

Citation

Sui Pheng, L. and Tian Sin, W. (1999), "The use of Chinese classical strategies in international construction marketing: some anecdotal evidence", Asia Pacific Journal of Marketing and Logistics, Vol. 11 No. 4, pp. 23-46. https://doi.org/10.1108/13555859910764589