TY  - JOUR
AB  - Purpose– This dyadic study aims to analyses the influence of champions, particularly their personal engagement and experience, on relationships that cross different sectors and working environments.Design/methodology/approach– Based on an extensive literature review and initial qualitative research, a conceptual dyadic model is presented and tested using structural equation modelling methods.Findings– Path analysis results show a surprisingly weak effect of champions. However, personal experience influenced engagement, which, in turn, impacted on commitment. Furthermore, a positive influence of trust and commitment on satisfaction is confirmed.Research limitations/implications– The results are limited by the small dyadic sample size and a potential bias towards positive relationships.Originality/value– Based on relationship and services marketing theory, this paper provides much needed insights on university–industry relationships, analysing the influence of personal engagement and experience on the relationship characteristics trust and commitment and, in turn, on satisfaction.
VL  - 20
IS  - 2
SN  - 1355-5855
DO  - 10.1108/13555850810864560
UR  - https://doi.org/10.1108/13555850810864560
AU  - Plewa Carolin
AU  - Quester Pascale
PY  - 2008
Y1  - 2008/01/01
TI  - A dyadic study of “champions” in university‐industry relationships
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - Emerald Group Publishing Limited
SP  - 211
EP  - 226
Y2  - 2024/04/25
ER  -