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The relationship between destination cues of Asian countries and Korean tourist images

Ki‐Han Chung (Professor, Department of Business Administration, Gyeongsang National University in Korea)
Jae‐Ik Shin (Instructor, Department of Business Administration, Gyeongsang National University in Korea)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 June 2004

Abstract

The tourism industry is experiencing a tremendous growth with an everincreasing pressure from a variety of types of competition. The change of tourism market in Asia and the ever‐increasing competitive nature of the tourism industry require tourist destinations to develop an effective marketing plan and strategy. This article identifies the relationship between destination cues of Asian countries and Korean tourist images of destinations, the differences of Korean tourist images on revisiting and recommend intention for destinations, and the differences of demographic factors on destination cues and Korean tourist images and revisiting/recommend intention for destinations.

Keywords

Citation

Chung, K. and Shin, J. (2004), "The relationship between destination cues of Asian countries and Korean tourist images", Asia Pacific Journal of Marketing and Logistics, Vol. 16 No. 2, pp. 82-100. https://doi.org/10.1108/13555850410765195

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited