Aims to discuss the basic strategy taken by a specific manufacturer. States supply chain structures influence, directly, the supply chain inventory as a measure of performance. Examines the difference in the supply chain in relation to the manufacturer’s strategy to the product.
Moon and Seong‐Am (2004), "The relationships among manufacturer product strategy, supply chain structure and supply chain inventory", Asia Pacific Journal of Marketing and Logistics, Vol. 16 No. 2, pp. 20-45. https://doi.org/10.1108/13555850410765168
Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited