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The relationships among manufacturer product strategy, supply chain structure and supply chain inventory

Moon, Seong‐Am (Department of Business Administration, Korea National Defense University)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 June 2004

Abstract

Aims to discuss the basic strategy taken by a specific manufacturer. States supply chain structures influence, directly, the supply chain inventory as a measure of performance. Examines the difference in the supply chain in relation to the manufacturer’s strategy to the product.

Keywords

Citation

Moon, and Seong‐Am, (2004), "The relationships among manufacturer product strategy, supply chain structure and supply chain inventory", Asia Pacific Journal of Marketing and Logistics, Vol. 16 No. 2, pp. 20-45. https://doi.org/10.1108/13555850410765168

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited