Modes of foreign market entry by Korean SI firms
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 1 December 2002
Abstract
As an exploratory study, our research aims to investigate what factors would influence choices of foreign market entry mode by system integration (SI) companies. There are two distinct points. First, we specifically focus on a service industry, i.e., SI (System Integration) industry, which has unique features compared with other industries, yet not been studied extensively. Second, we indirectly examine whether forces influencing firms in an advancing country like Korea are different from those in more advanced countries: in this paper we investigate the Korean cases only, since most of the previous studies viewed this issue from the perspective of advanced countries.
Keywords
Citation
Kim, B., Kim, H. and Lee, Y. (2002), "Modes of foreign market entry by Korean SI firms", Asia Pacific Journal of Marketing and Logistics, Vol. 14 No. 4, pp. 13-35. https://doi.org/10.1108/13555850210764936
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited