Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case studies of five Danish and Australian born global companies. Considers different global models and their limitations. Presents the findings of recent surveys in this area. Concludes that internationalization has not been the primary objective in the founding process and gives direction for further research.
Rasmussan, E.S., Koed Madsen, T. and Evangelista, F. (2001), "The founding of the Born Global company in Denmark and Australia: sensemaking and networking", Asia Pacific Journal of Marketing and Logistics, Vol. 13 No. 3, pp. 75-107. https://doi.org/10.1108/13555850110764793
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