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The founding of the Born Global company in Denmark and Australia: sensemaking and networking

Erik S. Rasmussan (SDU Odense University (Denmark))
Tage Koed Madsen (SDU Odense University (Denmark))
Felicitas Evangelista (University of Western Sydney‐Nepean (Australia))

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Article publication date: 1 September 2001

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Abstract

Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case studies of five Danish and Australian born global companies. Considers different global models and their limitations. Presents the findings of recent surveys in this area. Concludes that internationalization has not been the primary objective in the founding process and gives direction for further research.

Keywords

Citation

Rasmussan, E.S., Koed Madsen, T. and Evangelista, F. (2001), "The founding of the Born Global company in Denmark and Australia: sensemaking and networking", Asia Pacific Journal of Marketing and Logistics, Vol. 13 No. 3, pp. 75-107. https://doi.org/10.1108/13555850110764793

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited