Confirms the empirical test of Hunt and Vitell’s general theory of marketing ethics by Mayo and Marks across four cultures. Uses path analysis to show the core relationships of the general theory of marketing ethics were successfully replicated using over 1,500 students from seven universities in the USA, Canada, the Netherlands, and Australia. States that tomorrow’s managers appeared to use a more deontological approach to making ethical judgements about personal selling. Extends its original research by confirming the positive relationship between the probability and the desirability of consequences. Concludes that, although the model was originally intended to explain management ethical decision making, the study shows that it may be possible to generalize as to how individuals make ethical life decisions.
Donoho, C., Polonsky, M., Roberts, S. and Cohen, D. (2001), "A cross‐cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?", Asia Pacific Journal of Marketing and Logistics, Vol. 13 No. 2, pp. 45-63. https://doi.org/10.1108/13555850110764757Download as .RIS
MCB UP Ltd
Copyright © 2001, MCB UP Limited