Travel agents’ attitudes towards automation and the delivery of service
Asia Pacific Journal of Marketing and Logistics
ISSN: 1355-5855
Article publication date: 1 December 2000
Abstract
Presents an exploratory study on travel agents’ attitudes towards automation. Surveys 167 travel agents from both Canada and New Zealand. Shows that there are four distinct groups of agents whose attitudes towards automation differ quite substantially and that these attitudes are related not so much to current use of technology but more to perceived future usage.
Keywords
Citation
Deng, S., Lawson, R. and Moutinho, L. (2000), "Travel agents’ attitudes towards automation and the delivery of service", Asia Pacific Journal of Marketing and Logistics, Vol. 12 No. 4, pp. 60-72. https://doi.org/10.1108/13555850010764677
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited