TY  - JOUR
AB  - Investigates the influence of physical attractiveness of endorsers in print advertisements to consumer purchase intention. Studies two products and suggests that an openly stated desire by an attractive endorser to influence the views of the audience is more effective for high involvement products than low involvement, especially if the endorser is from a credible source. States that an endorser’s effect is stronger with less established products with less observable benefits.
VL  - 12
IS  - 4
SN  - 1355-5855
DO  - 10.1108/13555850010764668
UR  - https://doi.org/10.1108/13555850010764668
AU  - Phau Ian
AU  - Lum Linda
PY  - 2000
Y1  - 2000/01/01
TI  - Effects of “physical attractiveness” in the evaluation of print advertisements
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - MCB UP Ltd
SP  - 41
EP  - 59
Y2  - 2024/09/26
ER  -