Sales strategies of car dealers during currency crisis in the Philippines

Chen Kuang‐Jung (Department of International Trade, Van Nung Institute of Technology, Taiwan)

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Publication date: 1 December 2000

Abstract

Describes the findings of a study into sales approaches taken by car dealerships during the slump of the Philippine economy. Covers 287 respondents across 29 dealerships of Japanese manufacturers. Provides rationale for some of the actions taken such as expansion and new models. Suggests that the study opens a new area of possibly more sophisticated research on the Filipino car‐buying pattern with the focus on the buyer, not techniques employed.

Keywords

Citation

Kuang‐Jung, C. (2000), "Sales strategies of car dealers during currency crisis in the Philippines", Asia Pacific Journal of Marketing and Logistics, Vol. 12 No. 4, pp. 22-40. https://doi.org/10.1108/13555850010764659

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Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited

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