TY  - JOUR
AB  - Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.
VL  - 12
IS  - 1
SN  - 1355-5855
DO  - 10.1108/13555850010764613
UR  - https://doi.org/10.1108/13555850010764613
AU  - Waller David S.
AU  - Shyan Fam Kim
PY  - 2000
Y1  - 2000/01/01
TI  - Cultural values and advertising in Malaysia: views from the industry
T2  - Asia Pacific Journal of Marketing and Logistics
PB  - MCB UP Ltd
SP  - 3
EP  - 16
Y2  - 2024/04/25
ER  -