To read this content please select one of the options below:

Small business and enterprise development: questions about research methodology

Jimmy Hill (School of Management, University of Ulster at Jordanstown, Northern Ireland)
Pauric McGowan (School of Management, University of Ulster at Jordanstown, Northern Ireland)

International Journal of Entrepreneurial Behavior & Research

ISSN: 1355-2554

Article publication date: 1 February 1999

10073

Abstract

This paper examines the traditional and contemporary approaches to conducting research into the marketing management activities of entrepreneurial small firms (ESF). It argues that these approaches are inappropriate in that they fail to take adequate account of the nature and characteristics of such enterprises and the individuals who manage them. It is contended that the best approaches are to be found under the auspices of the wider qualitative paradigm. In particular a syncretised qualitative methodology within a multiple reality ontology is offered for consideration.

Keywords

Citation

Hill, J. and McGowan, P. (1999), "Small business and enterprise development: questions about research methodology", International Journal of Entrepreneurial Behavior & Research, Vol. 5 No. 1, pp. 5-18. https://doi.org/10.1108/13552559910259829

Publisher

:

MCB UP Ltd

Copyright © 1999, MCB UP Limited

Related articles