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Perseverance strategies of enterprising individuals

Marco van Gelderen (Department of Management, Massey University, Auckland, New Zealand and Amsterdam Centre for Entrepreneurship, VU University Amsterdam, Amsterdam, The Netherlands)

International Journal of Entrepreneurial Behavior & Research

ISSN: 1355-2554

Article publication date: 21 September 2012




The purpose of this paper is to arrive at a conceptual understanding of perseverance processes in the context of enterprising behavior and to outline readily employable perseverance strategies for situations characterized by obstacles, challenges and setbacks.


This paper presents a process model of perseverance, drawing on elements of control theory and appraisal theory.


From this model, a variety of perseverance strategies within four broad categories is derived: strategies that affect adversity itself; strategies that change the way adversity is perceived; strategies that reframe the aim that adversity has made difficult to attain; and strategies that help to increase self‐regulatory strength. James Dyson's biography provides examples for the strategies.

Practical implications

The paper discusses a broad variety of strategies to help individuals persevere in reaching their enterprising goals.


Although it is a widely held perception that perseverance is needed to successfully start and run a venture, the perseverance process and perseverance strategies have received little research attention.



van Gelderen, M. (2012), "Perseverance strategies of enterprising individuals", International Journal of Entrepreneurial Behavior & Research, Vol. 18 No. 6, pp. 630-648.



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Copyright © 2012, Emerald Group Publishing Limited

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