TY - JOUR AB - Purpose– The purpose of this paper is to explore the role that socio‐religious context plays in the decision of whether to become and entrepreneur, and what type of new business venture to create.Design/methodology/approach– Interpretivist development from qualitative data obtained by interviews of entrepreneurs in Nepal and Canada.Findings– Conceptions of Right Livelihood play an important role in the evaluation and exploitation of entrepreneurial opportunities and in the day‐to‐day operations of the resultant new businesses.Originality/value– Links the literatures of social economics and entrepreneurship to explore how entrepreneurs must balance economic, social, and religious objectives when launching and operating new businesses. VL - 14 IS - 3 SN - 1355-2554 DO - 10.1108/13552550810874682 UR - https://doi.org/10.1108/13552550810874682 AU - Valliere Dave PY - 2008 Y1 - 2008/01/01 TI - Exploring Buddhist influence on the entrepreneurial decision T2 - International Journal of Entrepreneurial Behavior & Research PB - Emerald Group Publishing Limited SP - 172 EP - 191 Y2 - 2024/09/19 ER -