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Adding or subtracting value? Constructions of rurality and Scottish quality food promotion

Kathryn A. Burnett (School of Media, University of Paisley, University Campus Ayr, Ayr, UK)
Mike Danson (Economics & Enterprise, University of Paisley, Paisley, UK)

International Journal of Entrepreneurial Behavior & Research

ISSN: 1355-2554

Article publication date: 1 December 2004

Abstract

Attempts to diversify and regenerate the rural economy often embrace a particular representation of the local culture and society. The quality food product industry in particular has secured its status as a key player in the future of rural Scotland, Analysed here is the development of the cluster and enterprise strategies which seek to add value to advance competitive advantage in both domestic and global markets. Based in a consideration of the policy frameworks for rural Scotland, and of the food and tourism sectors especially (both prioritised by Scottish Enterprise and Highlands & Islands Enterprise as key sectors), this paper presents a critical evaluation of how value is construed through an examination of current case studies of Scottish quality food production and promotion. The paper considers how the promotion of particular signifiers of “added value” has implications for how regionality, rurality, quality and Scottishness are all defined.

Keywords

Citation

Burnett, K.A. and Danson, M. (2004), "Adding or subtracting value? Constructions of rurality and Scottish quality food promotion", International Journal of Entrepreneurial Behavior & Research, Vol. 10 No. 6, pp. 384-403. https://doi.org/10.1108/13552550410564716

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited