This study sought to determine if the much lauded values and beliefs of the baby boom generation would result in a significant change in bottom‐line impact. Organizational financial performance, as measured by average return on assets (ROA) and average net margin (MAR), were compared for baby boom CEOs, those born between 1946 and 1964, and CEOs born prior to 1946. The study found no significant differences in ROA and net margin.
Halliman, R.W. (1998), "A coming of age: A comparison of organizational performance of baby boom CEOs to CEOs born prior to the baby boom era", Journal of Management History (Archive), Vol. 4 No. 1, pp. 68-74. https://doi.org/10.1108/13552529810203923
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