Cultural values: a cross‐national study

Abstract

Reports on a survey of 980 Chinese, 964 Venezuelan and 1,878 US managers, professionals and business students, to examine cross‐national differences in individualism‐collectivism, masculinity‐femininity, uncertainty avoidance, power distance, and paternalism. Provides a brief overview of each country’s national characteristics. Describes the methodology used and analyses the data using multivariate analysis of variance. Records the findings for each of the categories measured – cultural values differ across the three nations but nothing startling or new is revealed. Advises that multinationals need to understand cross‐cultural values if they are to succeed in a global business environment.

Citation

Nicholson, J.D. and Stepina, L.P. (1998), "Cultural values: a cross‐national study", Cross Cultural Management: An International Journal, Vol. 5 No. 1/2, pp. 33-47. https://doi.org/10.1108/13527609810796880