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Negotiating with Chinese: success of initial meetings is the key

Yunxia Zhu (UQ Business School, University of Queensland, Ipswich, Australia)
Bernard McKenna (UQ Business School, University of Queensland, Ipswich, Australia)
Zhu Sun (Genertec Advertising International Co. Ltd, Beijing, People's Republic of China)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 30 October 2007

9220

Abstract

Purpose

Negotiating with the Chinese is an important topic in international business and cross‐cultural management since China is playing an increasingly active role in doing business with the western countries. The purpose of this paper is to study initial meetings with the Chinese during business negotiation processes. In particular, it seeks to explore the processes of negotiation between the Chinese, Australian and American cultures.

Design/methodology/approach

The discussion is based on authentic cases collected from meetings which took place in both China and Australia, and the negotiation cases are analysed in the theoretical framework based on cross‐cultural negotiation processes and intercultural dimensions.

Findings

The findings indicate that success of initial meetings is an important key to determine success for business negotiations.

Originality/value

The paper is of value through highlighting the fact that initial meetings with the Chinese can be seen as essential to negotiation since the Chinese tend to develop relationship or guanxi first before the actual negotiation takes place.

Keywords

Citation

Zhu, Y., McKenna, B. and Sun, Z. (2007), "Negotiating with Chinese: success of initial meetings is the key", Cross Cultural Management: An International Journal, Vol. 14 No. 4, pp. 354-364. https://doi.org/10.1108/13527600710830368

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited

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