TY  - JOUR
AB  - Given the in creasing globalisation of economies, a growing number of marketing firms are expecting more of their profits to be derived from international sales. However, failure to account for or understand the effects of differences in consumers' cultural values on decision‐making will hinder a marketer's efforts to expand internationally. Using samples of Middle‐eastern and US consumers, the study found cultural values and consumer ethical beliefs to be significantly different between the two groups. In addition, these cultural values explained a significant part of the variation in consumer ethical beliefs in both cultures.
VL  - 12
IS  - 4
SN  - 1352-7606
DO  - 10.1108/13527600510798123
UR  - https://doi.org/10.1108/13527600510798123
AU  - Ford Charles W.
AU  - Nonis Sarath A.
AU  - Hudson Gail I.
PY  - 2005
Y1  - 2005/01/01
TI  - A Cross‐cultural comparison of value systems and consumer ethics
T2  - Cross Cultural Management: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 36
EP  - 50
Y2  - 2024/09/19
ER  -