A Cross‐cultural comparison of value systems and consumer ethics

Charles W. Ford (Professor of Marketing, Department of Management and Marketing, Arkansas State University, Box 59, State University, AR 72467, USA)
Sarath A. Nonis (Professor of Marketing, Department of Management and Marketing, Arkansas State University, Box 59, State University, AR 72467, USA)
Gail I. Hudson (Professor of Marketing, Department of Management and Marketing, Arkansas State University, Box 59, State University, AR 72467, USA)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Publication date: 1 December 2005

Abstract

Given the in creasing globalisation of economies, a growing number of marketing firms are expecting more of their profits to be derived from international sales. However, failure to account for or understand the effects of differences in consumers' cultural values on decision‐making will hinder a marketer's efforts to expand internationally. Using samples of Middle‐eastern and US consumers, the study found cultural values and consumer ethical beliefs to be significantly different between the two groups. In addition, these cultural values explained a significant part of the variation in consumer ethical beliefs in both cultures.

Keywords

Citation

Ford, C., Nonis, S. and Hudson, G. (2005), "A Cross‐cultural comparison of value systems and consumer ethics", Cross Cultural Management: An International Journal, Vol. 12 No. 4, pp. 36-50. https://doi.org/10.1108/13527600510798123

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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