Equity or equality? a conceptual examination of the influence of individualism/collectivism on the cross‐cultural application of equity theory

Paul A. Fadil (Department of Management, Marketing & Logistics, College of Business University of North Florida, Jacksonville, Florida 32224‐2675, USA)
Robert J. Williams (Department of Management, Langdale College of Business, Valdosta State University, Valdosta, Georgia 31698, USA)
Wanthanee Limpaphayom (Department of Management, Eastern Washington University, Eastern Washington University at Bellevue, 3000 Landerholm Circle, SE House 101, Belle vue, Washington 98007)
Cindi Smatt (Department of Management Information Systems, Florida State University, Tallahassee, Florida 32306, USA)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Publication date: 1 December 2005

Abstract

Conceptually examines the effect of individualism/collectivism on the tenets of equity theory. It is the view of the authors that the equality principle of reward allocation in collectivistic cultures is not a separate method of distribution, but a subset of the theoretically grounded equity principle appropriately integrating the cross‐cultural individualism/collectivism value. To support this position, the authors reduce equity theory to its fundamental elements and illustrate how in dividualism/collectivism separately affects each component. The derived model and subsequent discussion should provide researchers with a theoretical frame work for future empirical studies.

Keywords

Citation

Fadil, P., Williams, R., Limpaphayom, W. and Smatt, C. (2005), "Equity or equality? a conceptual examination of the influence of individualism/collectivism on the cross‐cultural application of equity theory", Cross Cultural Management: An International Journal, Vol. 12 No. 4, pp. 17-35. https://doi.org/10.1108/13527600510798114

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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