Individualism and collectivism in Taiwan

Abbas J. Ali (Professor of Management, C, Indiana University of Pennsylvania, Indiana, PA 15705, USA)
Monle Lee (Professor of Marketing, School of Business and Economics, Indiana University South Bend, South Bend, IN 46615, USA)
Yi‐Ching Hsieh (Department of Business Administration, Soochow University, 56, Kuei‐Yang St., Sec. 1, Tai pei 100, Taiwan)
Krish Krishnan (Professor of Marketing, Eberly College of Business and Information Technology, Indiana University of Pennsylvania, Indiana, PA 15705, USA)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Publication date: 1 December 2005


Individualism collectivism measures, along with decision styles, are examined in Taiwan. About 600 questionnaires were distributed directly to employees with managerial positions in private, public, and mixed enter prises in the capital, Taipei. In general, Taiwanese were found to be more collectivist than individualistic. Participants displayed a strong preference for consultative and participative styles and determined that these two styles were the most effective in practice. Further more, participants indicated that their immediate supervisors were mostly consultative and autocratic.



Ali, A., Lee, M., Hsieh, Y. and Krishnan, K. (2005), "Individualism and collectivism in Taiwan", Cross Cultural Management: An International Journal, Vol. 12 No. 4, pp. 3-16.

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