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Introductory essay: new horizons in cross cultural management

Yunxia Zhu (Associate Professor and Research Leader in the School of Communication, Unitec New Zealand)
Jan Ulijn (Jan Monnet Chair in Innovation, Entrepreneur hip and Culture, Eindhoven University of Technology, Organisation Science and Marketing, Eindhoven University of Technology, The Netherlands)

Cross Cultural Management: An International Journal

ISSN: 1352-7606

Article publication date: 1 September 2005

5639

Abstract

In this special issue, we present a research forum on current issues in cross cultural management in New Zealand, Australia and the Asian‐Pacific Region. Our theme is new horizons in cross cultural management, which is reflected in both topic and approach. Our topics are related to the Asia Pacific Region and its relations with the rest of the world, such as with Africa (South‐Africa), America (US) and Europe (The Netherlands). They are interdisciplinary in nature; our approach focuses on promoting culture‐specific perspectives. Moreover, the research forum intends to push forward knowledge toward new boundaries by means of developing new models and paradigms for comparing cultures and management practices.

Keywords

Citation

Zhu, Y. and Ulijn, J. (2005), "Introductory essay: new horizons in cross cultural management", Cross Cultural Management: An International Journal, Vol. 12 No. 3, pp. 4-13. https://doi.org/10.1108/13527600510798042

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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