Diversity of Europ’s business cultures under threat?

Abstract

Looks at the developments in the European Union and their implications for various aspects of business. Examines trends favouring the convergence of European business cultures and contacts them with other changes underpinning cultural diversity. Concludes that the forces leading to uniformity are offset by those extending diversity and that business should continue to respect Europe’s different national and regional cultures.

Citation

Randlesome, C. (2002), "Diversity of Europ’s business cultures under threat?", Cross Cultural Management: An International Journal, Vol. 9 No. 2, pp. 65-76. https://doi.org/10.1108/13527600210797406